The Datrix Group martech company is among the organizations selected globally in the BI and Advanced Analytics category ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Twitter earlier this month announced it would be expanding its partnership with Google, moving more data and workloads from its servers to the Google Data Cloud. While Twitter doesn’t yet have plans ...

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Google has made clear that Omni isn't just a big branding exercise about connectors to S3 and ADLS (Amazon's Simple Storage Service and Azure Data Lake Storage, respectively), either. Instead, ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

BigQuery vs Snowflake: Which ETL tool is best? Your email has been sent ETL tools can help you gain more actionable insights from your data sets across multiple ...