Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

New customer relations management (CRM) courses being developed at the Rotman School of Management, University of Toronto, will weave social media input into CRM software applications. Rotman has ...

New customer relations management (CRM) courses being developed at the Rotman School of Management, University of Toronto, will weave social media input into CRM software applications. New customer ...