In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...
Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...
As the viability of traditional branches erodes, banks need to transition to a more electronic delivery system via an integrated channel management strategy, says Harris Bank executive Jim Di Ciaula.