Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Google has expanded its Analytics Data API to include cross-channel conversion reporting, now in alpha testing. The update gives developers programmatic access to paid and organic performance data, ...