STAMFORD, Conn.--(BUSINESS WIRE)-- The increasing integration of applications for managing customer experience (CX) is changing how enterprises monitor, understand and improve interactions and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

IBM said last week it plans to acquire DWL, a customer-data-integration software maker, to strengthen its information management middleware portfolio. The company’s DWL Customer software is a ...