“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Maintaining a competitive edge can feel like a constant struggle as IT leaders race to adopt artificial intelligence (AI) to solve their IT challenges and drive innovation. But with the right tools, ...