While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

The programmatic ecosystem has never had more demand flowing through it. Yet for many publishers, revenue volatility persists. This paradox reflects a structural shift underway in digital advertising, ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media.