Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Learn how customer behavior design shapes CX. Discover how environment, culture and service influence how customers act and ...

From the moment Lorraine Justice, Ph.D., observed an industry shift toward products and experiences being designed based on human behavior, she grew captivated by design research. “In order to design ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketing’s historical ...