Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a whole lot who ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In the Good Housekeeping Home Care & Cleaning Lab, we're laundry experts, testing both the appliances and ...

Procter & Gamble (P&G) has reversed its decision to rebrand its Lenor fabric-conditioner brand under its US name, Downy. The packaged goods giant introduced the Downy name two years ago, but will ...

The intimate launch of Downy fabric conditioner made me realize women have been using Downy for years. What most surprised me was to find out Downy was not only a fabric softener but also a fragrance: ...