Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

Here’s a full-size clay model of the Tata Sierra. Tata Motors says it takes around six months to make one using industrial clay. The clay is heated to about 60–70°C so it becomes soft and easy to ...

Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...