A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

This billboard ad for beer brand Corona makes the most of its surroundings, using nature to do the hard work. Created by ad agency Wieden+Kennedy, the ad celebrates Corona's 100% natural campaign, ...