Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

The COVID-19 pandemic has infected over 38 million people around the world and is showing no signs of going away any time soon. Researchers worldwide are frantically working on developing an effective ...

Learn how representative samples and random samples differ and why combining them minimizes sampling bias for accurate data.

Stephen John Haslett is a member of the NZ Ministry of Health Covid-19 Expert Advisory Network. As a member of the Te Punaha Matatini research collaboration Richard Arnold receives funding from the ...

Why do pollsters make such a big deal about probability sampling? You'd think that choosing people to interview should be easy. Take three of these, four of those, and two of the other. But it's not.

Referring to recent confusion over whether UK crime statistics are going up or down, he said: “I’ve got a lot of time for varied and creative approaches to data collection, but when you’re looking at ...