As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Look into any angler's tackle box and chances are he has a selection of classic lures: soft-plastic jigs, topwater plugs, ...

I’ve been ice fishing for trout long enough to know that lure selection can make or break a trip, but on this particular day, ...

It can be difficult for anglers, keeping track of which fishing strategies work best for catching which species under what conditions. Japanese company smartLure is attempting to make the task easier, ...

It might be safe to say that trolling lures for blue ­marlin in the calm and tranquil waters off the Kona, Hawaii, coast is as good as it gets. With three towering ­volcanoes ­setting the backdrop, ...

Anglers often hear the phrase, “When you find a pattern, then you can catch fish.” The problem, of course, is finding that pattern. In many ways, each species of fish is individual. Because of this, ...

A very good friend of mine and a great teacher, Hawaiian Capt. Mike Rand, once said to me, “Marlin fishing is a simple thing that we make complicated, only to realize just how simple it is.” No truer ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...