Biometric research conducted by Integral Ad Science looks to prove that ads viewed in high-quality mobile web environments are perceived more favourably, and drive higher engagement and brand recall.

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising.

The Nature Index tracks primary research articles from 145 natural-science and health-science journals, chosen based on reputation by an independent group of researchers. The Nature Index provides ...