Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

Features woven into the fabric of platforms have been central to landmark social media harm case in US. How do they work? It was as “easy as ABC”, claimed the lawyer prosecuting a landmark social ...

Invented in 2006, most sites or apps use an infinite scroll algorithm for loading no end Infinite social media scrolling is a form of addiction that adversely impacts behaviour. It hinders children ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...