Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...

Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a multinational corporation. As anyone who has owned or run a local SMB can attest, they ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Local Marketing Plus SEO, a digital marketing agency based in Kelowna, British Columbia, has announced the launch of comprehensive AI-powered marketing tools designed specifically for trades and local ...

Opinions expressed by Entrepreneur contributors are their own. Over the years I’ve found that most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

In my last article, I discussed a few local marketing challenges facing startup independent restaurants and listed several key actions an owner or manager needs to achieve. In this one, I’ll cover a ...

CT Moore is the founder of Socialed Inc., an inbound marketing consultancy based in Montreal. In this first of six weekly columns, CT explores ways in which local businesses, SMBs, and start-ups can ...

The country is facing a national economic crisis, but the way it’s affecting different geographic regions—and the restaurants in those regions—varies widely, according to new research from The NPD ...