One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...