Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

The pages of the 1942 Sears Christmas catalog held much that might seem quaintly old-fashioned today. The department store retailer’s easy payment plan, which could be laid out in a simple grid, has ...