Booth School of Business

Forget Maximizing Profit. Let’s Be Merely Profitable.

At the height of his fame, Mark Twain was approached by an editor who was assembling a litany of insights into what he would eventually title On the Art of Writing. Never at a loss for a quip or some ...
AOL

Opinion: Silicon Valley is maximizing profit at everyone's expense. It doesn't have to be this way

A public battle has broken out among the titans of Silicon Valley. One side, led by Elon Musk, PayPal co-founder Peter Thiel and venture capitalists Marc Andreessen and Ben Horowitz, is backing Donald ...
Rolling Out

Maximizing profits: How mapping out your annual business conferences can help

Annual business conferences are pivotal events for many companies, offering unique opportunities to connect with clients, partners, and industry leaders. However, organizing these conferences can be ...

Understanding Profit Motive: Definition, Theory, and Economic Impact

Discover what profit motive means, its role in economic theory, and how it influences decisions in business and taxation.
The Real Deal

Rent-controlled apartment landlord isn’t “maximizing profits” — he’s minimizing losses

A closer look at a rent-control drama in Washington Heights reveals the landlord is not shaking down a little old lady to “maximize profits” but struggling to reduce losses and stave off foreclosure.

Understanding Gross, Operating, and Net Profit Differences

Discover how gross, operating, and net profits differ for evaluating a company’s financial health. Learn what sets these ...
Los Angeles Times

Silicon Valley is maximizing profit at everyone’s expense. It doesn’t have to be this way

A public battle has broken out among the titans of Silicon Valley. One side, led by Elon Musk, PayPal co-founder Peter Thiel and venture capitalists Marc Andreessen and Ben Horowitz, is backing Donald ...