Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic ...

Uniqode reports on optimizing QR Code placements throughout a traveler's journey, enhancing user engagement, reducing friction and boosting conversions.

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Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...