For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want.

On the surface, it looks like new generative AI models are getting better at understanding us and the world. But this glosses over the risks and opportunities. The term Semantic Search makes it easier ...