With its roots in ancient cultures as early as 6,000 BC, wine has long been part of the human experience. Today, increasing worldwide interest in wine and its complexities and varieties has created an ...

As competition in the retail industry continues to soar, retailers are diving into savvy consumers’ five senses to persuade purchasing decisions. In a recent IBM-sponsored webinar, titled: “The Future ...

Despite rapidly growing consumer demand, the quality of plant-based milk products very often underwhelms. The solution? More consistent testing at R&D stage. There has been a surge of interest ...

“Thinking about your brands in terms of pictures, not just words, is really powerful, but why wouldn’t you use all the senses? Three-dimensional marketing is about a more holistic view of what your ...

Sensory stimuli are integral to the way we shop and can be harnessed to increase sales considerably. Scratch’n’sniff stickers in the 1970s were a powerful marketing tool, and, at a more basic level, ...

Preliminary findings from a study of children with attention deficit hyperactivity disorder (ADHD) show that sensory intervention -- for example, deep pressure and strenuous exercise -- can ...