World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts.

The focus of that digital growth is the broadcaster’s streaming offering, revamped as ITVX three years ago, which has seen viewership rise 16% and revenues up 12%. Digital advertising now makes up 31% ...

Proposals to screen advertisements during live Six Nations action for the first time this year have sparked fury amongst supporters. ITV has announced intentions to air commercials during live rugby ...