Throughout your evolution into manhood, you've likely owned many different style shirts. Cotton, linen, knit, polyester, the list goes on. After a while, they all may start to seem the same. Shirts ...

Merino wool is a pretty magical fabric. It’s lightweight, wicks away moisture, resists odors, and helps thermoregulate (that is, it’s breathable). We’ve been shouldering hundreds of garments made from ...

Button-down shirts and T-shirts might not sound like a particularly exciting or sexy market, but men’s fashions tartup Wool&Prince seems to have shown otherwise, with two Kickstarter campaigns that ...

It turns out that no one has ever bothered to study how much a piece of fabric starts to smell when it’s worn repeatedly without washing. Now, a company based in downtown Brooklyn, Wool & Prince, is ...

From hiking to hitting the slopes, winter weather offers plenty of opportunities to enjoy the outdoors while working up a sweat. But cold weather workouts pose the unique problem of finding clothing ...

Another day, another reason to love Kickstarter. Today's reason: a smaller dry cleaning budget, plus less time spent dealing with the hassle of laundry. Thanks for that go to new venture Wool & Prince ...

There are a lot of claims about merino, particularly around its anti-stink properties. Companies like Icebreaker are constantly claiming that you can wear their woolies day after day and they won't ...

I’ve written a version of this sentence hundreds of times for Outside: “The layer is made from wool, so of course it doesn’t stink.” There’s some truth to that, for sure. According to Keith Anderson, ...