Microsoft has seemingly retired its odd 'This is an Xbox' marketing campaign following new leadership changes.

Xbox still plans on releasing one more console generation soon with the upcoming Project Helix ...

Microsoft appears to have quietly erased all traces of its controversial “This is an Xbox” marketing campaign from the official Xbox website.

Console fanboys are quick to highlight controller differences when arguing over “which is the better console.” A subjective argument nonetheless, but either way it’s interesting to witness the how ...