Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Montréal’s public art program attracts people to specific locations throughout the city, encouraging visitors to linger. This helps stimulate the economy, as people often also visit nearby retailers.

Imagine if your milk carton could send you a message when the contents have gone sour. Imagine if the ingredients of certain foods could be sent to your phone, so you wouldn't have to read the small ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...