The new interactive LEGO sets are a questionable idea with an uneven execution.

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

Plumber. Adventurer. Icon. Over 40 years since his debut in the Nintendo arcade title Donkey Kong, there's still no-one quite like Mario. Streets have literally been named in his honour. He's appeared ...

Recent roundups from Esquire, Apartment Therapy, and GameRant highlight a growing wave of Lego sets designed for adults, spanning pop culture icons, architectural builds, botanical decor, and ...