The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...
Across the packaging sector, brands use packaging design to combine visuals, messaging and layout into storytelling at the ...
Packaging trends across food, beverage and e-commerce sectors continue to evolve as brands compete for shelf visibility ...
Packaging design is often described as the outer layer of a product: the box, the bottle, the color system, or the visual ...
Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...
The retail giant is fixing a sentiment gap between the quality of its 10,000 Great Value products and their look, and it’s part of a bigger trend. Dawn’s refill jug got an ergonomic makeover After ...
Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...
Great packaging is more than a box – it’s a brand’s first handshake with the customer. From dielines to storytelling, every choice shapes perception, protects the product, and can spark loyalty.
Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...
Five students from RIT combined talents and designed a packaging campaign for garlic that will be among the finalists for the Paperboard Packaging Student Design Challenge. The packaging design for ...