SOLON, Ohio — From kids testing toys at demo tables to adults rediscovering childhood favorites like yo-yos and Etch A Sketch ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

According to the history of LEGO, the tiny plastic bricks we know today have origins back to the early 1900s. The company was founded in the carpentry workshop of a Danish furniture maker named Ole ...

I bought a LEGO store, and in this video you’ll get the full tour. Take a look inside the space, see the LEGO sets, displays, and everything that comes with owning a store dedicated to one of the most ...

Strong demand for Building Sets, a record product lineup, and global manufacturing expansion fuel another growth year for the category leader.

Lego is celebrating Mario Day with a brand-new Luigi and Mach 8 Mario Kart set.

LEGO fans have a fun new freebie to grab this week. The brand is offering a free Bunny Ear Bag with qualifying purchases, giving shoppers a cute seasonal bonus when they order sets from the official ...

Leveling up its Super Mario line-up, the brand introduces the first-ever large-scale, interactive brick recreation of the ...

As the 2026 Formula 1 season builds up speed, The LEGO Group is launching two new model kits in honor of Scuderia Ferrari HP drivers.

Embrace your imagination, creativity, and education with LEGO Education as they debut new Science Kits to explore the unknown ...

Denmark's Lego, the world’s number one toy maker, on Tuesday posted record sales and profits for its 2025 financial year, marking a "fantastic" year, despite global tensions, Lego's CEO told AFP. Last ...

Denmark's Lego, the world’s number one toy maker, on Tuesday posted record sales and profits for its 2025 financial year, marking a "fantastic" year, despite global tensions, the company's CEO said.