After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

AI is starting to change how large organisations use cloud data platforms. What began as a way to store information cheaply and scale analytics has become central to reporting, dashboards, and ...

Data centers have caused the demand for gas-fired power in the US to explode over the past two years, according to new research released Wednesday. More than a third of this new demand, the research ...

National AI usage among businesses is growing, with current rates at 18% and projected to hit 22% in six months. Larger firms show higher AI adoption; those with 250+ employees report a 27% usage rate ...