In 2004, Pepsi launched one of the most memorable advertising campaigns, in its history, bringing together Beyonce, Britney Spears, and Pink in an ad set in a stadium inspired by the "Roman Colosseum". The piece, titled "Gladiator", created for the Euthopian market, depicted the three artists as "Gladiators" who instead of fighting, decided to sing Queen's Classic "We Will Rock You" while enjoying a Pepsi. The ad, directed by Tarsem Singh and produced by the agency BBDO Paris, stands out for the