Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don t Make Sense | Radoslav Bozhinov
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Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don t Make Sense | Radoslav Bozhinov
Why is Product Design actually "Alchemy" (and why we're measuring the wrong things)? I recently revisited Rory Sutherland’s talk on "Alchemy" We often get stuck in "Rationality Mode." If a user journey is slow, we think: "We need more engineering power to speed it up." But Sutherland asks a brilliant question: https://lnkd.in/eSEKpQpj ...
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2.5M views · 66K reactions | So many things the boys do that don't make sense  and some that maybe do  #goldenretrievers | Sterling Newton | Facebook
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Quick view of our Sterling Silver Hemonga Skullring. You can read its story at our webstore: www.BookofAlchemy.com | Book of Alchemy
Quick view of our Sterling Silver Hemonga Skullring. You can read its story at our webstore: www.BookofAlchemy.com | Book of Alchemy
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