Learn How to Use Programmatic Advertising as Part of Your Digital Ads Strategy
Learn How to Use Programmatic Advertising as Part of Your Digital Ads Strategy
Apr 24, 2021
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FAQ on programmatic advertising: Keeping up with automated ad buying
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Programmatic Real-time-bidding (RTB) allows the automation of buying and selling ad impressions, and replaced the historical methods of advertising which were manual, archaic and inefficient. This is an excerpt from Episode 32 of the Go Sokal Podcast, where Programmatic Advertising Manager Bo Sowers described the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimiz
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